How you price your home is as important as having it looking prepared for sale. What good is it to have it sparkle if the buyers and their agents are not knocking on the door to view it. As the market shift and shakes, how we look at stats is must as well. ..Pricing your home right is the first step to getting it sold in as few days as possible.
The longer your home is on the market the more price decreases buyers will expect you to take. Current median price cut is hovering in the mid 6% range. That can be a chunk of change to some and time not well spent to others.
So why price your home at 450K and not 449.9K.
Simple. It is all about the number of potential buyers seeing your home on line. Yes on line where we all know they look first. Sure you will hear an old school agent say that 449.9K sounds way less than 450K in the consumers mind. That was when tradition was to look at the Sunday paper for a new home by just looking for open house and driving around. Not any more old school agent.
Lets look at it this way; If you price your home at 449.9 and the potential buyer is searching for a West Linn home that is priced between 400K and 450K you are golden. Your home will appear in that search results. You may be near the top of the price range but there.
On the other hand, if the buyer is searching for the same West Linn home and the price range is 450K-500K you just missed out. The rule here is to double the opportunity to get your West Linn home SEEN by a potential buyer. The same rule hold true for 499K or 500K and so on. If they don’t see it, it will never make the short list of potential homes.
Thinking of selling your home? Need a fresh approach? I have a passion for Real Estate and would love to share my marketing expertise.
Roberta Nopson, ABR, SFR
Real Estate Broker
503-495-5231
I serve West Linn, Lake Oswego, Tualatin, Tigard/Bridgeport, Forest Heights, and many of the Portland area close in communities. Certified Short Sale and Foreclosure resourse.
www.RobertaNopson.com